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About Project
The first Azerbaijan edition of Essentials of Modern Marketing by Kotler Impact
We are proud to announce the launch of the first Azerbaijan edition of Essentials of Modern Marketing, a global project by Kotler Impact — a company founded by Professor Philip Kotler, the world-renowned "Father of Modern Marketing." This prestigious publication is implemented in over 100 countries and features a network of international co-authors and thought leaders who contribute to shaping the future of marketing worldwide.
AWE Consulting is honored to be a key partner in this transformative initiative. As a global strategic firm, we specialize in regenerative marketing, transformative business strategies, and sustainable innovation. We collaborate with leading corporations, governments, and academic institutions to bridge the critical gap between industry, education, and policymaking.
Our mission is to bring world-class expertise to Azerbaijan and to ensure that the nation’s innovative achievements and success stories are recognized on the global stage.
About US- Kotler Impact
KotlerImpact is the brainchild of the Father of Modern Marketing, Dr. Philip Kotler,the world's foremost expert on Strategic Marketing and the Founder &Chairman of the World Marketing Summit Group, along with other enterprising initiatives.
With a visionlike none other to integrate sustainability across enterprises, Kotler Impact is a strategic marketing community seeking to employ a sustainable global environment and economic evelopment through education, training, and holistic measures.
Kotler Impacthas one belief - to build a generation that is sustainable, evolutionary, and
transformable.Theirvisionary ambitions are achieved through the accumulation of marketplace diversity, the implementation of fundamental educational resources, and the commitment of pioneers in business and professional leaders who strive for excellence.
100 000+ STUDENTS
100 + COUNTRIES
100 + UNIVERSITIES
About US– World Marketing Summit
Founded by Prof. Philip Kotler in 2010, the World Marketing Summit (WMS) is an independent global organization committed to "Creating a Better World through Marketing".
World Marketing Summit is a brainchild of the Father of Modern Marketing, Philip Kotler. WMS unites some of the most innovative minds from corporate, public, non-profit and academic spheres to explore ways to integrate marketing solutions with action to tackle socio-economic issues.
WMS aims to initiate global movements through marketing strategies that lead to a positive impact on society and on the lives of future generations. The event brings together leaders worldwide yearly to initiate global movements through marketing strategies that inspire change in human behavior, positively impacting society.
It has moved to a digital platform as an eWorld Marketing Summit (eWMS), leading everyone to innovate and stay connected in these changing times.
Autors
Sadia Kibria
CEO Kotler Impact
Philip Kotler
Father of Modern Marketing
Gabriele Carboni
Co-founder of Weevo Srl Benefit Company, Italy
Haseeb Shabbir
Huddersfield Business School, University of Huddersfield, U.K.
LINDEN BROWN
Founder MarketCulture Strategies Inc., Australia
MARC OLIVER OPRESNIK
Digital Marketing Guru, Germany
RAUL AMIGO
CEO & President of UMUNTU SAS, Colombia
DENIS ROTHMAN
Expert on Artificial intelligence, France
Quote
“This Book is our tribute to prof. Philip Kotler, the Father of modernmarketing”
—Sadia Kibria
“This book can lead your company to discover new talents,capabilities, and opportunities.It can produce a generation ofstudents who care about humanity, innovation, society, and abetter world through marketing.”
— Philip Kotler
"This book is the first of its kind—one that does not generalize marketing but sharpens its focus through the lens of each unique market. The brands that understand that marketing is local - shaped by culture, trust, and human connection - are the ones leading the infinite game."
— Tata Tcholaria
